A women's skin, hair & nails formula built on a single human-native Bifidobacterium strain paired with precision prebiotics. Beauty from the inside out.
01 — Brand Essence
Beauty is biological. Restore what's native.
BIONAE is the first precision beauty synbiotic — a single, deeply researched human-native probiotic strain paired with its preferred prebiotic fuel. While other brands throw biotin and 14 random strains at skin, hair, and nails, BIONAE addresses the upstream biological system that governs all three: the gut-beauty axis.
The name fuses "bio" (life, biology) with the Latin feminine "-ae" suffix — literally meaning "of life." It signals science without coldness, precision without sterility, and femininity without fragility.
02 — Color System
A palette of clinical warmth
Rooted in botanical sage and warm neutrals — signaling nature and science in equal measure. The palette avoids the pastel pink clichés of women's wellness and the cold blue of clinical brands. This is the space between: warm precision.
Deep Navy
#1A2332
Primary text, authority, packaging base
Botanical Sage
#8A9A7B
Brand signature, microbiome/life signifier
Warm Rose
#C4A58A
Warmth accent, skin tone nod, premium feel
Ivory
#F7F5F0
Background, breathing space, clean canvas
Antique Gold
#B8986A
Premium accents, cap detail, foil stamping
03 — Typography
Three voices, one tone
Display — Cormorant Garamond Light
BIONAE
Used for: brand wordmark, hero headlines, product names. The thin serif evokes heritage and refinement — think Augustinus Bader, Aesop, Le Labo.
Navigation — Montserrat Light
Precision Beauty Synbiotic
Used for: labels, section headers, CTAs, packaging hierarchy. Clean geometric sans-serif at light weights for clinical authority without coldness.
Body — DM Sans Light
Your gut microbiome produces up to 40% of your body's biotin naturally. Instead of supplementing with synthetic vitamins, BIONAE restores the biology that produces them — one precision strain, paired with its preferred prebiotic fuel.
Used for: body copy, product descriptions, long-form content. Humanist sans-serif with warmth and excellent readability.
04 — Tagline Candidates
Words that sell the science
1
Beauty, from biology.
Primary brand tagline — simple, memorable, captures the entire thesis in three words.
Recommended Primary
2
One strain. Three systems. Total radiance.
Product-level tagline — communicates the precision approach and unified skin-hair-nails benefit.
Product Tagline
3
The science your body already knows.
Campaign line — speaks to the human-native origin story. Your body recognizes this strain because it evolved with it.
4
Restore the source.
Shortform — for packaging, social, ads. Speaks to addressing upstream gut biology rather than downstream symptoms.
5
Not another blend. A native.
Competitive positioning line — differentiates against kitchen-sink probiotic blends. Bold, direct, memorable.
05 — Product Concept
The Beauty Synbiotic
BIONAE
Beauty Synbiotic
Skin · Hair · Nails
BIONAE Beauty Synbiotic
The first precision beauty formula built on a single, deeply researched human-native Bifidobacterium strain — addressing the gut-skin, gut-hair, and gut-nail axes through one upstream system.
Active StrainB. longum BB536
Potency8 Billion CFU
Prebiotic SystemGOS + XOS
Research Depth260+ published studies
Format30 capsules / 1 daily
StorageRoom temp stable
OriginHuman-native (HRB)
Powered ByMorinaga BB536®
06 — Brand Architecture
Where BIONAE lives in the portfolio
Platform
Element Longevity
Parent company. Precision gut health. Not consumer-facing.
Lactose digestion probiotic. Playful, accessible, mass market.
Beauty / Women's
BIONAE
Precision beauty synbiotic. Premium clinical. Women 28–55.
07 — Brand Voice
Confident science, warm delivery
BIONAE speaks with the authority of a researcher and the warmth of a trusted friend. It never talks down. It never oversimplifies. It trusts its audience to appreciate precision — and rewards them with clarity.
✓ BIONAE sounds like
"Your gut produces up to 40% of your body's biotin naturally. We restore the biology that makes it."
"260 studies. One strain. No filler."
"Beauty starts upstream — in the biology you were born with."
✗ BIONAE never sounds like
"Get gorgeous hair with our amazing super blend!!"
"Contains biotin for healthy hair, skin, and nails."
"Our proprietary formula is packed with 14 powerful strains."